This publication reports product development practices that separate the most successful product development programs from the rest. A detailed understanding of best product development practices is important because product development is fundamental to corporate success (Clark & Fujimoto, 1991; Eisenhardt & Tabrizi, 1995; Eppinger & Chitkara, 2006). Teams from the Massachusetts Institute of Technology and McKinsey and Company have collaborated to investigate practices used for 112 product development projects at 57 firms in the medical device, industrial, and high-tech industries. Preliminary results suggest that certain practices are particularly important for influencing project outcomes..
Back to the news page